Evaluating the Competitive Strategy of Tablet PC Industry

Question: Describe about the Evaluating the Competitive Strategy of Tablet PC Industry. Answer: Jet Go Australia is an Australia based airlines company, which operates regular public transport in different routes (Technologies 2016). The company also provides service on the international market and therefore, the company has adopted different strategies. In order to evaluate the organizational strategies for surviving in the competitive market, following is the evaluation of the theory relating to Adaption, Aggregation and Arbitrage. Adaption: Adaption is a organizational activity, which helps the organization to create suitable presence in international market according to the cultural aspects of the targeted country (Mitra 2016). In order to conduct this activity, the company has adopted efficient marketing strategies for different countries. The marketing and promotional strategies are based on the needs and requirements of the consumers (Chen et al. 2016). In order to adopt cultural aspects of the targeted countries, the company has implemented effective communication model, which helps the company to understand needs and wants of the consumers (Chang and Tsai 2016). Apart from that, the company has improved their logo for different countries in order to create a global presence in different countries (Lee, Yoo and Kim 2016). In this aspect, the company has adopted variation approach, which helps the company to implement different policies depending on the countrys cultural aspects. Apart from cultural aspect s, legal aspects of the targeted country are also considerable factors for the company. Aggregator: This strategy helps to improve the service quality of the company in different business location. In this approach, there are certain issues that might affect the brand image of the company (Chen et al. 2016). In case of Jet Go, the company has taken a proactive approach for improving the service quality. The company has provided training to the workforce for improving their performance rather than just pressurizing the workforce. In this manner, Go Jet is mitigating the possible risk factor of aggregator approach (Chen et al. 2016). Arbitrage: this approach refers to the process of exploiting difference between different markets rather than adopting the market specifications (Mitra 2016). In this manner, most of the company adopts different types of pricing strategy depending on different market location. In case of Go Jet, the company has implemented different pricing strategies depending on the economical condition of the targeted country (Chen et al. 2016). Through this strategy, the company can maintain their business profitability by implementing respectively high and low pricing strategy accordingly to the market. Reference list Chang, S.C. and Tsai, P.H., 2016. Evaluating the Competitive Strategy of Tablet PC Industry by Using Fuzzy Group Decision Making Techniques Chen, C.M., Lin, Y.C., Chi, Y.P. and Wu, S.C., 2016. Do competitive strategy effects vary across hotel industry cycles?.International Journal of Hospitality Management,54, pp.104-106 Lee, S., Yoo, S. and Kim, D., 2016. When is servitization a profitable competitive strategy?.International Journal of Production Economics,173, pp.43-53 Mitra, S., 2016. Models to explore remanufacturing as a competitive strategy under duopoly.Omega,59, pp.215-227 Technologies, V. 2016. Take The Jet. Jetgo.com. Available from: https://www.jetgo.com/ [Accessed 26 May 2016]