'Positioning Strategy of Grameen Phone\r'

'Positioning Strategy By creating product, gain, channel, people &type A; image speciality Grameen recollect reach the consumer touch point to a greater extent effectively & efficiently in comparing with their competitors in the highly belligerent telecommunication sector. 1. Product specialization: meshwork (best, quality): Grameen yell has the largest network with the widest insurance c everyplaceage around the country, carry 98 percent of the population chthonian the coverage of its network. The entire Grameen call up network is too EDGE/GPRS enabled, allowing GP reviewers to access the lucre from anyw here(predicate) within its coverage area.The 10,000 storey Stations are located in about 5,700 sites around the country. The company has so far invested more(prenominal) than BDT 10,700 crore (USD 1. 6 billion) to general anatomy the network infrastructure since its inception in 1997. It has invested over BDT 3,100 crore (USD 450 million) during the first three b illet of the current year while BDT 2,100 crore (USD 310 million) was invested in 2006 alone. Grameenphone is implementing an aggressive roll-out program by set up new network elements with an emphasis on maintaining quality service.A bend of steps are being plightn to identify the problems floating policy in the network in enunciate to constantly improve quality. Special efforts are being rentn to constantly oversee and ensure network quality in the urban areas. In capital of Bangladesh and new(prenominal) major cities in- building coverage solutions and microcells score been deployed to provide improved coverage in important high-rise buildings and busy highroad junctions. 2. Service eminence: cable Solutions is a complete, quality business communications service from Grameenphone †designed especially for the business friendship in Bangladesh.Their work Solutions teams are here to tending provide their guests with customized telecommunications solutions with citation with their customers. Messaging Services GrameenPhone affirm confused messaging services allow the customers shipway to communicate smarter, faster, more efficiently and more cost- effectively on the go. SMS (Short Message Service): debased and affordable messaging through SMS. tar assume a SMS to any mobile phone in Bangladesh and to more than 115 countries with their multinational SMS service. Voice SMS: Save time and personalise message through a section SMS.This service provides the flexibility to record it up to 120 seconds of audio †MMS (multimedia messaging): The MMS service provides to take pictures customize it with animation, music, video clips and enthral it crossways the globe within seconds. Cell email: Send emails without a computer. With cell e-mail, Customers have the facilities to e-mail any GP flake through an SMS and email any PC across the globe. SMS beaching: bonk hassle-free account updates from famed banks like Standard Chartered B ank, BRAC Bank, Bank Asia, etc. Customer ServicesGP strive to take heraldic bearing of their customers all telecommunications needs. Key bank note Managers and Customer Service Managers are designate to provide prioritized service to backup Solutions subscriber’s right from the beginning of the relationship. anteriority Service GP believe in the importance of human touch in the business world. As they step into deuce-ace year of providing innovative communication solutions, Business Solutions aims to provide enhanced priority services. Prioritized Hotline 121 Enjoy prioritized customer service by exactly dialing 121.Dedicated customers care managers are available round-the-clock, 24 hours a day and 7 years a week only to serve. Business Solutions postpaid subscribers can call 121 absolutely free of cost. esteem Added Services outcome customer business to new heights. Business Solutions pioneers in introducing state of the art Value Added Service to help. Missed Call grand Missed Call Alert and get SMS notification of the attempted call when phone was off. To subscribe the service, type on and send to 6222. Stock Information The latest updates of the Dhaka and Chittagong Stock Exchange are at present in consumer palm.To avail this service, go to GP WORLD (wap. gpworld. com), then Business City, and transfer the Bull application. 4. Channel Differentiation GP gain competitive advantage through the way they design their channels coverage expertise & performance. 3. People Differentiation: Almost half the total number of employees of GrameenPhone Ltd. today (Tuesday), participated in the companys biggest customer care program to date. â€Å"This customer service shake follows up on the â€Å"Stay clam up” promise from GrameenPhone.As a caring company, GrameenPhone determine its subscribers, stands by them and takes care of them when they need help,” explained GrameenPhone chief operating officer Anders Jensen. Management Te am led by, over 2000 employees, representing most of the functional divisions and all the regional offices of GrameenPhone, spent the day interacting with the customers in 124 habitual local area markets and important exoteric places across the country. The purpose was to interact with the customers, help them in solving their mobile phone related queries, and demonstrate Grameenphones commitment as a helpful and customer-oriented company. . Image Differentiation GrameenPhone logo differentiates from the other companies. For that reason customer soft identify them in the market, which is some other effective competitive advantages for GrameenPhone. Positioning narration: Company and Brand Positioning should be summed up in a perspective statement. GrameenPhone positioning statement is â€Å"Stay closedown” which explain that customer can easily express their emotion with their close relatives & friends through using GrameenPhone.\r\n'